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How to Target Your Market Effectively
Business Article
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Business

How to Target Your Market Effectively

by Linku2 Limited
10 June 2014
Update: 04 August 2018

target marketing
Targeting is a major component of all aspects of marketing. To be effective in your target objectives you need to identify your buyer and their persona. If you are just marketing to anybody then your success rate isn’t going to be terribly high!

Your message has to offer something of value to them before they’ll even stop to look at it. It needs to fulfill a need or desire hopefully particularly at that moment in time. Hopefully you can offer them an option to alleviate a problem. You need to ensure your message and the value you're providing is as relevant to your audience as possible.

​ So how to you get started on ensuring you are reaching the right target market with the right message?

Firstly you need to create a detailed picture of your target audience and you can do this by building up a persona of that buyer. Do this by segmenting by demographics, identify their needs and then develop a profile based on the data you have obtained. Once you have created these personas for your buyers then you can work out what each one is looking for and how you can provide value to that specific persona.

Split your target audience appropriately to enable you to target your content more closely and make your message relevant to every individual lead.

​ Spending time at the beginning and ensuring you are offering something your target audience is after will save you time later and ensure a greater degree of success in your marketing efforts.

from Linku2 Limited
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  • Home
  • Linku2 Sites
    • Linku2 North Shore
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    • Linku2 Finance
    • Linku2 Hibiscus Coast
    • Linku2 Markets
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    • Linku2 Tauranga
    • Linku2 Other Sites
  • Linku2 Articles
    • Babies and Kids >
      • Grandpa So What's In a Name
      • Grandma So What's In a Name
      • Meningitis Types and Causes
      • Secrets of Maternitywear
      • Teething Tips
      • Top Tips for Organising Kids Toys
      • Vitamins and Minerals in Pregnancy
      • What Do I Really Need for My New Baby
    • Building >
      • Building a Home on a Budget
      • Creating More Space Around Your Home
      • Decorating Colour Schemes
      • Designing a Home to Keep in the Heat
    • Business >
      • Simplify
      • How to Build a Good Business Strategy
      • How to Develop Your Brand
      • How to Target Your Market Effectively
      • Kiwisaver in a Nutshell
      • Richard Branson 5 Golden Rules for Business
      • Tips to Create Good Web Content
    • Dining >
      • Asian Cuisines: Indonesian
      • Cuisines of the World - Spain
      • Recipe: French Onion Soup
    • Education >
      • Healthy Ideas for School Lunches
      • Keep Your Kids Safe from Stranger Danger
      • Study Tips - Best Tips for Exam Preparation
      • Study Tips - For Better Learning
      • Study Tips - How to Remember the Boring Stuff
      • Why Learn Maths
    • Health and Beauty >
      • 10 Tips for Radiant Skin
      • Depression Facts
      • Detoxify your Body
    • Motor and Marine >
      • Essential Motorcycle Riding Gear
      • New Zealand Dolphin Tales
      • Swimming at New Zealand Beaches
      • Tips to Save Money When Driving
      • Top New Zealand Diving Spots
    • Pets and Animal Services >
      • A Guinea Pig for a Pet
      • Choosing the Right Pet for your Family
      • Good Dog Breeds for around Kids
    • Real Estate >
      • Auction Buying Tips
      • Building a Home on a Budget
      • Home Decorating Tips
      • Rental Insurance Responsibility
      • Stress Free Home Renovations
    • Retirement >
      • Cardio Tips for Seniors
      • Grandparenting Rules with a New Baby
      • How to Grow Old without Feeling Old
      • How to See the Silver Lining in Times of Loss
      • That Ellusive Retirement
      • The Language and Meaning of Flowers
      • Tips for a Safe Home for the Elderly
      • World War I Legacies
    • Shopping >
      • Caring for Wicker Furniture
      • Ways to Make Old Clothes New Again
    • Sport and Recreation >
      • New Zealand Rugby Greats
      • Rally New Zealand
    • Travel and Tourism >
      • Cruise Tips
      • Long Haul Flight Survival Tips
      • Water Sports
    • Weddings >
      • 16 Things It's Unlucky To Give as Wedding Gifts
      • Alternatives to the Traditional Wedding Cake
      • Romantic Garden Wedding Ideas
      • Wedding Flower Checklist
  • About Us
    • Privacy Policy
  • Contact