Firstly ask yourself the following questions -
Define these then use these to clearly define in writing the following steps -
From where you are now to how much you want to expand and a sensible (you hope) time frame for this.
Look at your current markets and markets your business should be competing in. Decide how you think your business could address both your current and other markets in ways better than your competition
Resources don't just include financials but also skills, relationships, technical aids and assistance and business assets
These are things that will affect the way you can operate your business, eg if you require retail outlets identify areas where you may have difficulty in fulfilling these requirements or areas of higher rent than you may envisage
And those of other stakeholders in the business. Ensure you have the same beliefs, values and goals
Collate this information, create your plan, develop your systems, ensure your key players are all aware of their roles and make it happen!
And finally another important principle to keep in mind in your strategy is the pareto principle which lets you identify the 20% of inputs, causes or effort that contributes to 80% of the outputs, consequences or results respectively. You can 'achieve more with less' using this concept!