Tips to Create Good Web Contentby Linku2 Limited
07 February 2012
Answer the Queries
To be able to produce good web content the first thing you need to understand is what your user is searching for and be able to provide them with the answers.
For example, if you sell cane furniture your end user may be looking for an outdoor lounging set for around the swimming pool. Your content must demonstrate your knowledge about what furniture pieces can be left out in the weather, if you provide waterproof or weather proof cushions, sizes, dimensions, colour schemes. Good content will also provide details on how and where your furniture is manufactured, different finishes and if your company works alongside a country with it's fair trade principles make sure your care and support is clearly shown in your content.
Provide Answers to Questions
Allow for Interaction. If you are able allow for an area for comments. Encourage questions, especially those sometimes unexpected questions, eg Is cane appropriate to use for the base of a bed? for you to provide more information without initial overload