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Tips to Create Good Web Content
Business Article
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Business

Tips to Create Good Web Content

by Linku2 Limited
07 February 2012
Update: 04 July 2017

Answer the Queries

To be able to produce good web content the first thing you need to understand is what your user is searching for and be able to provide them with the answers.

For example, if you sell cane furniture your end user may be looking for an outdoor lounging set for around the swimming pool. Your content must demonstrate your knowledge about what furniture pieces can be left out in the weather, if you provide waterproof or weather proof cushions, sizes, dimensions, colour schemes. Good content will also provide details on how and where your furniture is manufactured, different finishes and if your company works alongside a country with it's fair trade principles make sure your care and support is clearly shown in your content.

Provide Answers to Questions

Allow for Interaction. If you are able allow for an area for comments. Encourage questions, especially those sometimes unexpected questions, eg Is cane appropriate to use for the base of a bed? for you to provide more information without initial overload

Content

Use Visuals

Use images and videos. We all know visual learners are one of the highest percentages of our population. Plus, of course, in a world increasing full of traffic and short on time, images can be the first attraction to people moving on to your more graphic content. There are lots of options now including slideshare, diagrams, short animations, videos and, of course, just a good appealing image

Bullets

In web writing lists or highlighted bullet points are often a good way to catch a user's eye

Headlines

Strong Headlines should be inviting. Stats quote 80% of people read your headlines but only 20% read the content! Create interest through that headline but it does of course need to be relevant to your content! Consider your audience then craft your headline, eg a florist catering to the wedding market could write an article on the most popular flowers in wedding bouquets, she's an expert, knows her local market both floral and wedding styles and seasons so which article headline would be more attractive to read the content -
 
"Popular Bouquet Flowers"; or
"Top Blooms that ...
...won't wilt at your Summer Wedding"
...will bring magic to your Winter Wedding"

Short, Sharp Content

Keep your paragraphs short. Three or four lines creates the illusion of short, sharp snippets as opposed to a half page paragraph giving the illusion of monotonous drone

Personalise

Create your own unique style and tone in your writing. Make yourself personable to your readers. Let them feel that they know you so they can build up a relationship and trust with you. We all know we wouldn't buy something from somebody we don't trust

Accuracy

Make sure what you are saying is accurate! If you are quoting stats link to the stat source. This is not only giving credibility to your stat but also showing you have researched your topic

Once complete step back from your article. Go back to it later and re-read it. Take out unnecessary words. The word "that" for example is almost always superfluous. Make sure your information reads fluidly and each fact gives a complete picture and finally ask yourself, if you wanted information on the topic you are writing on, do you think you would find your article useful?

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  • Home
  • We Linku2
    • Linku2 North Shore
    • Linku2 Childcare
    • Linku2 Finance
    • Linku2 Hibiscus Coast
    • Linku2 Markets
    • Linku2 Retirement
    • Linku2 School Holidays
    • Linku2 Tauranga
    • Linku2 Other Sites
  • Linku2 Blogs
    • Linku2 Health Blog
    • Linku2 Weddings Blog
    • Linku2 Business Blog
    • Linku2 Articles >
      • Babies and Kids >
        • Grandpa So What's In a Name
        • Meningitis Types and Causes
        • Secrets of Maternitywear
        • Teething Tips
        • Top Tips for Organising Kids Toys
        • Vitamins and Minerals in Pregnancy
        • What Do I Really Need for My New Baby
      • Building >
        • Building a Home on a Budget
        • Creating More Space Around Your Home
        • Decorating Colour Schemes
      • Business >
        • Simplify
        • How to Build a Good Business Strategy
        • How to Develop Your Brand
        • Richard Branson 5 Golden Rules for Business
        • Tips to Create Good Web Content
      • Dining >
        • Asian Cuisines: Indonesian
        • Cuisines of the World - Spain
        • Recipe: French Onion Soup
      • Education >
        • Healthy Ideas for School Lunches
        • Keep Your Kids Safe from Stranger Danger
        • Study Tips - Best Tips for Exam Preparation
        • Study Tips - For Better Learning
        • Study Tips - How to Remember the Boring Stuff
        • Why Learn Maths
      • Health and Beauty >
        • 10 Tips for Radiant Skin
        • Depression Facts
        • Detoxify your Body
      • Motor and Marine >
        • Essential Motorcycle Riding Gear
        • New Zealand Dolphin Tales
        • Swimming at New Zealand Beaches
        • Tips to Save Money When Driving
        • Top New Zealand Diving Spots
      • Pets and Animal Services >
        • A Guinea Pig for a Pet
        • Choosing the Right Pet for your Family
        • Good Dog Breeds for around Kids
      • Real Estate >
        • Auction Buying Tips
        • Home Decorating Tips
        • Rental Insurance Responsibility
        • Stress Free Home Renovations
      • Retirement >
        • How to Grow Old without Feeling Old
        • The Language and Meaning of Flowers
      • Shopping >
        • Caring for Wicker Furniture
        • Ways to Make Old Clothes New Again
      • Sport and Recreation >
        • New Zealand Rugby Greats
        • Rally New Zealand
      • Travel and Tourism >
        • Cruise Tips
        • Long Haul Flight Survival Tips
        • Water Sports
      • Weddings >
        • Alternatives to the Traditional Wedding Cake
        • Romantic Garden Wedding Ideas
        • Wedding Flower Checklist
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